Europe faces multiple, overlapping, escalating crises, and armed conflicts, fueled by social, political, ecological, and economic pressures. These crises are causing preventable health inequalities to rise between and within European countries.

Siloed, reactionary, and disconnected responses cannot overcome these complex challenges; they require a common, overarching, and visionary response. This response must be transversal across all EU and European-level government actors as well as across sectors, and it must be based on engaging the whole of society.

A Wellbeing Economy is an alternative economic model which revolves around investing in all people, reducing inequities, and aligning production and consumption with planetary boundaries. It is about ensuring our economies are reoriented to better deliver on the Sustainable Development Goals and go beyond, valuing not just economic, but also human, social, natural, and cultural capital equally.

All actors have a role to play in supporting this reorientation. EU institutions, Member State authorities, civil society, communities and citizens, social enterprises, corporations, and businesses: all must be made aware, encouraged, and enabled to contribute to this vision. Robust and transparent EU governance structures that support peaceful coexistence and meet basic human need are key, as is empowering people and giving them a voice and a platform.